There’s a new recipe at Hoboken’s former Davis Baking Powder Factory and My-T-Fine Pudding Factory as the property has been meticulously restored and expanded into Southend Lofts, a full city block of modern residences now available for sale.

Developed by The Taurasi Group, with marketing and sales led by Brown Harris Stevens Development Marketing NJ, the launch of sales comes as construction nears completion, and initial occupancy is expected this winter. Pricing ranges from $795,000 to $3.7 million.

“While sales just began last month, it is clear by the robust buyer interest that Southend Lofts introduces a unique offering to the market, blending historic charm with modern sophistication,” said Stephen Kliegerman, president of Brown Harris Stevens Development Marketing. “We are seeing both New Jersey local buyers as well as New York City buyers attracted to the scale and quality of the homes, along with the building’s extensive amenities, outdoor spaces, and price point, not to mention the impeccably curated finishes.”

Located at 38 Jackson Street, Southend Lofts reimagines a storied industrial property into a dynamic residential destination. The collection features 110 one- to five-bedroom homes with private outdoor spaces, skyline views, and over 20,000 square feet of indoor and outdoor amenities. Penthouses crown the building with four- and five-bedroom duplex layouts, large terraces, spectacular Manhattan Skyline Views and outdoor kitchens designed for entertaining.

Residences feature vast interiors with virtually no two floorplans alike, up to 15-foot ceilings, and private balconies or terraces with sweeping views of the Manhattan skyline and Hoboken streetscape. A rooftop oasis is highlighted by a 40-foot swimming pool, green lawns, shaded dining and lounge areas, communal gathering spaces for year-round enjoyment, and panoramic views stretching from Midtown to Lower Manhattan. Additional amenities throughout the building include a fully attended lobby, state-of-the-art fitness center, open-air coworking lounge, virtual suite with multi-sport simulator with golf capability, an epicurean children’s playroom, pet spa, and an on-site enclosed parking garage available at an additional fee.

Complementing the private amenities is a dramatic indoor public atrium, topped by a soaring translucent PTFE canopy which floods the space with natural light while sheltering a curated mix of onsite destination retail and dining. Southend Lofts is located directly across from the recently completed Southwest Resiliency Park, an innovative public space featuring six pickleball courts, a full basketball court, playground, picnic tables, splash pad, swings, shade structures, restrooms, and a social plaza.

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