Author: Serj Markarian
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Trust, Transparency, and the Rise of AI in Real Estate Listings
Looking Beyond the Listing Photos Artificial intelligence is rapidly changing the way homes are marketed online. From virtually furnished rooms to enhanced landscaping and brighter interiors, AI has given real estate professionals powerful new tools to present properties in their best light. But as the technology becomes more sophisticated, an important question is emerging: When…
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Due Diligence Before Buying a NYC Apartment
NYC Real Estate Q&A Series Practical guidance for buying, selling, and owning real estate in New York City Over the years, buyers and sellers have asked me hundreds of questions about purchasing, selling, and owning real estate in New York City. While every situation is unique, certain questions come up again and again. In this…
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Evaluating the Pied-à-Terre Tax in Context
Looking Beyond the Headlines: What the Pied-à-Terre Tax Means for Buyers Few topics have generated as much discussion in New York City’s real estate market over the past several weeks as the new pied-à-terre tax. From questions about implementation and exemptions to concerns about how buyers may respond, the conversation has continued to evolve almost daily. …
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Why the Best Fall Listings Are Often Prepared in August
As summer begins winding down, many homeowners start thinking about listing their apartment after Labor Day. That’s understandable. Fall has long been one of New York City’s busiest real estate seasons, as buyers return from summer vacations, families settle back into their routines, and the market experiences a second wave of activity before the holidays.…
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The NYC Market Explained: Four Questions Buyers Ask Most
NYC Real Estate Q&A Series Practical guidance for buying, selling, and owning real estate in New York City Over the years, buyers and sellers have asked me hundreds of questions about purchasing, selling, and owning real estate in New York City. While every situation is unique, certain questions come up again and again. In this…
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Why Neighborhood Rankings Don’t Tell the Whole Story
When rankings of New York City’s most expensive neighborhoods are released, it’s easy to assume they tell us where the market is strongest. This quarter’s list includes familiar names like Hudson Yards, Tribeca, SoHo, and Central Midtown, along with Brooklyn’s Carroll Gardens, where median sale prices surged dramatically. But before drawing conclusions, it’s worth taking a…
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What Today’s Rental Market Is Really Telling Us About Manhattan
What Record Rents Tell Us About Housing Demand in Manhattan NYC rents reached a new record high last month. While this may have been an alarming headline just a few years ago, it has become an all-too-familiar story. For many New Yorkers, rising rents continue to present a growing affordability challenge. But beyond the monthly…
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The Moments That Turn a House Into a Home
What Makes Someone Fall in Love With a Home? As we prepare to celebrate the 4th of July with family, friends, and neighbors, many of us will spend the holiday in a place we often take for granted—our home. Whether it’s gathering around the table for a barbecue, watching fireworks from a rooftop or terrace, or…
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How Younger Affluent Buyers May Be Reshaping the Luxury Market
What Today’s Affluent Buyers Appear to Value Last month, I shared how affluent buyer preferences continue to influence New York City’s luxury market, particularly around privacy, discretion, and lower-profile living environments. Interestingly, some recent industry observations suggest another trend may be emerging—a shift in who today’s luxury buyers are and what they increasingly appear to…
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The Role of AI in NYC Real Estate: Where It Helps and Where It Falls Short
What a $50 Million Penthouse Deal Revealed About AI Artificial intelligence has quickly become part of the real estate process. Buyers use it to research neighborhoods, compare properties, estimate values, and better understand financing options. Sellers use it to gather pricing insights, analyze market trends, and prepare their homes for sale. Used properly, AI can…